GoCompare, the price comparison website, has announced that it will be launching its own degree level programme, after it struggled to recruit sufficient employees with necessary STEM skills.

The business is already well known in its marketplace, thanks in part to its operatic TV advertising campaign. Now it will be working together with Aston University to launch a new science, technology, engineering and maths degree-level bootcamp designed to target local students – and potential recruits – in South Wales.

CEO, Matthew Crummack, who graduated himself from Aston University, said that it was a challenge at the best of times to find talented individuals with high-level STEM skills, but even more so in areas which were traditionally more deprived. He explained that the new programme would allow GoCompare to welcome a more diverse set of talented people into its business, whilst boosting local skills in South Wales.

Initially, five students chosen from schools across South Wales will take part in the bootcamp in Birmingham for seven weeks. After ‘graduating’, they will join the firm’s tech team and continue their studies on a part-time basis. Lee Griffin, co-founder of Go Compare explained that the company was keen to build Britain’s fintech future and needed bright and able young people to help do it.

GoCompare’s year-end results demonstrated a 20 percent jump in operating profit last year. It bought MyVoucherCodes in December and managed to hold off a takeover bid from Zoopla.

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